"Og, Son of Fire" - the radio show

Libby's ad, Oct. 1934 Boys' Life
for the first installment

TIME ROLLS BACK a hundred thousand years for you in these adventures of Og... back to a time when strange and horrible beasts roamed the earth... terrible killers who relentlessly stalked the families of men. Exciting, thrilling entertainment! Master radio showmen will re-create for you the crashing thunder of volcanoes belching fiery destruction... the trumpetings of enraged woolly mammoths... the snarls of sabre-toothed tigers... the clamorous voices of the fear-haunted cave people... the brave words of Og and his faithful friend Ru. Irving Crump, the man who created the character of Og for Boys' Life, has written a whole series of Og episodes for this radio program. They're new Og stories, never published. And you'll enjoy them as you've never enjoyed these stories before, because they'll live for you when you hear them on the radio. This program is sponsored by Libby, McNeill & Libby — which, as most Scouts know, is the company that has given official Boy Scout uniforms and equipment without cost to thousands of boys, in return for the labels of Libby's Evaporated Milk. (If you need any equipment and haven't got the money to buy it, just send the coupon below to find out all about the Libby Scout Plan. It's easy — nothing to sell. Scouts everywhere are using it right now-more every day. So send the coupon now to get all the dope!) "Og, Son of Fire" on the radio. Be sure to tune in on the first broadcast — Monday, October 1st!

from the same Oct. 1934 issue